Year: 2024 | Month: February | Volume 69 | Issue 1Special
Digital Transformation in the Hotel and Restaurant Business: The Impact of Technologies on Hospitality Management and Services
Valentina Rusavska*
Svitlana Peresichna
Olena Zavadynska
Oksana Oliinyk
Sergii Neilenko and Maryna Bratitsel
DOI:10.46852/0424-2513.1.2024.31
Abstract:
The research on the impact of technology on management and service is devoted to the study and analysis of current technological trends in the hospitality industry. Specifically, it analyzes various aspects of using digital tools, such as web platforms, mobile applications, artificial intelligence, and data analytics, for optimizing processes in this field. This study highlights the key aspects of using digital tools such as web platforms, mobile applications, artificial intelligence, and data analytics to optimize processes in the hospitality industry. The main areas of digital transformation include an increase in the capabilities of mobile applications, the use of virtual and augmented reality, and the introduction of artificial intelligence to personalize services and forecast demand. Customers’ accessibility and convenience are becoming essential elements of digital transformation. They allow for online reservations and continuous access to information. Furthermore, this paper highlights the benefits of using digital technologies, particularly when implementing innovative booking, marketing, and service solutions. The authors note that such technologies are becoming an essential element of competitiveness in the face of growing competition and rapid technological development. There are certain challenges related to competition and investment efficiency in the context of the Ukrainian hotel and restaurant business. Nevertheless, the industry is actively adapting to global trends. Based on the results of the research, the authors systematized their findings. They determined that the introduction of digital initiatives can improve the quality of service and provide competitive advantages to the hotel and restaurant business.
Highlights
- The integration of digital technologies and innovations is essential for the hospitality industry, enabling hotels and restaurants to enhance service quality, improve efficiency, and meet the evolving expectations of modern consumers, ultimately ensuring competitiveness and success.
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